“I think that probably contributed as well,” Richards said. The final factor to this secret sauce? Simple: Seinfeld’s trolling.
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“I don’t know quite how to express it, but there’s kind of a nihilistic force to it where you can’t really explain it.” Of course, the film also has a certain je ne sais quoi, “that X-factor of nonsense that makes all successful memes,” Richards added. “As adults, they’re starting to see the flaws” of the film, he explained-”just the weirdness of it that you wouldn’t watch a critical eye as a child.” They’re also old enough to know that bees are dying globally at an alarming rate, which might give the meme a bit of extra urgency. First, there’s the “off-brand Pixar quality” of the film, which Richards said “kind of lends itself to memes.” (The Internet loves poking fun at anything that appears amusingly cut-rate.) As he pointed out, both Shrek and Minions-from Dreamworks and Universal, respectively-share that same quality, and both have proven to be very meme-able themselves.Īnd then there’s the audience: the film came out in 2007, meaning most of the people who saw it as children are now at just the right age to make a meme explode. Richards can think of several possibilities.
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So, aside from the fact that the story itself is completely bonkers, what is it about this movie that’s allowed it to sustain its buzz for so long? Many have tried to figure it out, but the phenomenon denies simple explanation. When asked whether he’d considered making a follow-up, Seinfeld responded with good humor and a bit of befuddlement: The comedian addressed the idea of a Bee Movie sequel at least twice this year, first during a Reddit A.M.A. Million.Įven Seinfeld can’t ignore the movie’s second life as an Internet phenomenon. A YouTube video titled “The entire bee movie but every time they say bee it gets faster” has been viewed over 15 million times. From Bernie Sanders to Kim Kardashian West to actual real-life bees, no one could escape dumb jokes about this relatively arcane movie. Those memes slowly seeped out to other pockets of the Internet-but it wasn’t until this year that the movie inexplicably became inescapable online. Then Internet jokesters began making Tumblr memes based on the film. The original film, a punny animated comedy starring and co-written by Jerry Seinfeld, earned mixed reviews and moderate box-office success when it was released in 2007. And yet, as citizens of the Internet know, Bee Movie has continued to fly around the Web anyway-because the Internet, like bees, doesn’t care what humans (and film critics) think is impossible.Īll joking aside: the resurgence of Bee Movie is totally bizarre. According to all known laws of the film industry, there is no way Bee Movie should still be a thing.
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